A Year in Review 2024 pt.1

2024 has been the most exciting year for our small independent brand since we started over 10 years ago! We've learnt a lot along the way and had fun while doing it. 2024 has seen new and improved product, a re-brand and deep dive into what has become our core Slackjaw colour palette. The best part of it all? You guys who have stuck with us, old and new, you make this brand what it is. Check out a recap of our year below, and we'll see you on the other side in 2025!

January 2024

We kicked off the year with a clean slate, kicking it up a notch in just about every department of the brand. With welcome additions to the team, all new and improved product, branding, web store and more, we hit the ground running. 

February 2024

As we cruise into the new year, we step it up and re shoot every product in the studio, and introduce the Raw Denim range with our first ever Cut & Sew Denim pieces. We also officially began stocking at the renowned 'Krazy Horse' chain of stores across the UK.

March 2024

Pencil to print. Along with new product we got back to the drawing board and teamed up with some of our favourite artist like YarnDog to produce truly unique pieces to bring it all together. With our famous 'Breakout' collection getting a revamp also and a nice big restock remaining our best seller today and continues to grow.

April 2024

Spring kicks in nicely and with the warmer weather, naturally we are back on two wheels and traveled over to the west country to team up with two friends of the brand and shoot some of our latest arrivals.

May 2024

With summer creeping in it means bike season us firmly upon is and this means, its time to hit the beach.. but no sun loungers over here. Queue.. the Malle Beach Race, this year we teamed up with our good friend Matt's Garage following a recent visit to go perv over his restored '66 Mustang and he did us proud on the sand, tearing it up on his BSA giving it relentless hell! Bikes, beach sand, sea and beers. Whats not to love..

June 2024

Fully swinging June was a busy one for the team as we launched our 'Archive' collection- refining some of our all time greats and to give them a breath of fresh air we headed to Cheddar Gorge to rip though with some old friends and new, also shooting some out in Eastern Europe whilst on our travels. Some old school Slackjaw veterans will recognise these designs and if you havent already seen, check the Archive Collection here.

July 2024

July might have been our favoutite month of the year. We saw the launch of our new Breakout Long Sleeves to add to the collection, and went on some of the best camping trips we'v had yet, too many pictures to clog up this blog so we'll leave a snippet here. 

 

 

 

 

 

 

 

 

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